If you haven’t noticed the small thumbnail pictures taking over the first page of Google, you obviously haven’t been paying attention. I have noticed a substantial increase in the amount of attorneys who are utilizing what is called Google authorship for their main website. The idea behind this concept is simple. When you create a profile on Google’s social media platform (Google+) you can claim certain content on their internet to indicate that you are the author. By using a few lines of code in your site you too can have that catchy picture show up in the SERPS next to your website.
While having a thumbnail picture can certainly increase conversion, there has to be more to it than that. I’ve experimented on my own and read many articles/forums regarding this issue and I believe that if you don’t start using authorship you will be left in the dust. Essentially, its a way present yourself as an authority figure in your particular niche. Creating content on reputable sites as well as your own is very important and can give you that edge you need over your local competition.
Don’t be fooled by some internet marketer who wants to charge you a fortune to set this up. It’s very easy and you can do it yourself in less than 30 minutes with a little research. I recommend creating a Google + profile and just playing around with it for a few hours. Familiarize yourself with how it works and look at some of the more successful attorneys to get an idea of what they’re doing right. You will be increasing your authority in no time and I’m pretty sure you’re efforts will be well rewarded in the near future.